However, Africa is completely ignored in the discussion. In part, this is due to South Koreas position as an economy driven by exports. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Register in seconds and access exclusive features. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Currently, you are using a shared account. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Change Consent | Kpopmap 2022. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. [Online]. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Then you can access your favorite statistics via the star in the header. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. You can find all of the codes I used in this project here. (Photo by Jordan Strauss/Invision/AP). (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). account. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Would love your thoughts, please comment. Dec 28, 2020. compared tothe number of followers that artist has. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Access to this and all other statistics on 80,000 topics from, Show sources information Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! 2. As soon as this statistic is updated, you will immediately be notified via e-mail. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There are also historical and economic ties with the region. Hope it can give you helpful insights or interesting facts about K-pop. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. There are also historical and economic ties with the region. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. What do you want to do? Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Male idol groups are usually like 95%+ women. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. We believe this is somethingthat should be reflected on the charts.". Here, Im using Python as the programming language. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Finally, audiences who are 55 years old and above make up 2% of site traffic. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. JavaScript is disabled. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. You need a Statista Account for unlimited access. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. (February 25, 2020). Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. 75 1 In, Korean Foundation for International Cultural Exchange. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. First was the young, diverse, and digitally native Generation Z coming of age. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Korean Foundation for International Cultural Exchange. Show publisher information K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). You need a Statista Account for unlimited access. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. They run fan sites, create self-designed band merchandise and produce. But there are two acts, both K-pop, who leave the rest in the dust. You need at least a Starter Account to use this feature. This is a BETA experience. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Please create an employee account to be able to mark statistics as favorites. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. It's easy! The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. K-Pop itself has been crafted with the goal of accessibility in mind. Of course, there were a. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. It isn't just BTS fans who are this passionate. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. The Tulsa . Can ifans use melon? After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Top North and South American Cities for K-Pop. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. However, EXO was shown to have the highest percentage of males (9.3%). Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Japan, the second largest music market after the United States, has a massive K-Pop following. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. They appoint South Korean stars as brand ambassadors . Tentu, hal ini belum bisa dikonfirmasi. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. However, K-Pop history has seen some exceptions, for example, TWICE. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. You must be a member in order to leave a comment. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. This statistic is not included in your account. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Business opportunities soon followed. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. In the K-Pop industry, merch is as important as the music itself. In Korea, Kpop (both male and female groups) are largely made up of female fans. If you are an admin, please authenticate by logging in again. From new album releases to concert coverage and beyond, we've got you covered. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. One of the administrators behindthe BTS on Billboard! (Fans voted by tweeting the hashtag #BTSBBMAs. However, the popularity of the kpop genre is that as been spreading across the nation. BTS always seem to do better and better after each comeback, especially on the charts. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Learn more about how Statista can support your business. 1. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. rollingstoneindia.com/art-korean-music-videos/. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Various kinds of merch can be found in the form of light sticks to an album. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. In the past week, they sawover 24million, more than 14,000 times what's expected. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. (Normal here means they fall between the two red outer lines in the graph above.) Show publisher information Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Througha proactive, data-driven approach to growing their audience. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-pop fan activism within the BLM movement emerges from this broader history. Mamamoo arent on that list, but I know they have more female listeners too. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." to incorporate the statistic into your presentation at any time. So again pick an age. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. The industrys significant growth also leads to the significant growth of a number of fans all around the world. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. . Please create an employee account to be able to mark statistics as favorites. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. All Rights Reserved. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. The money is mostly obtained from parents or working part-time jobs. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Like to Laugh. Profit from the additional features of your individual account. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. As a Premium user you get access to the detailed source references and background information about this statistic. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. For six years straight beginning in 2011, Justin Bieber topped the likes ofTaylor Swift, One Direction, Selena Gomez and more to win the Top Social Artist Award at the Billboard Music Awards, one of the two fan-voted awards at the annual show. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. As soon as this statistic is updated, you will immediately be notified via e-mail. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. For years, Beliebers stood above all other fan armies on social media. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". K-Pop's wide appeal across Asia is due to several factors. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Fans waited in line for days to see . 2007 - 2023 6Theory Media, LLC. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers.
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